Success Story of boAt Company | Leading Audio Brand of India

The wearable industry has been growing very fast in recent years. This growth has been caused by the high demand for smart, small, and good-looking gadgets. Audio wearables like headphones and earphones are being used more, as people want easy sound experiences while moving.

In this fast-changing market, boAt has been noticed as a top brand. Its affordable and new audio products are being liked by India’s young and smart users.

A wide range of wireless speakers, earbuds, headphones, and earphones is being offered by boAt.

About boAt

boAt is known as a strong Indian company in the tech world. Many audio gadgets are sold by boAt. These gadgets include wired and wireless headphones, earphones, and stylish earbuds called Airdopes.

Not just personal audio devices are offered. Other products like strong charging cables, home audio systems, and different tech accessories are also sold by boAt.

The brand is trusted by people who want good sound quality. Creative design and good build quality are also provided by boAt in its products.

Industrial View of boAt

boAt is placed in the fast-growing consumer electronics industry. This industry is known for quick changes and new technology. A big role is played by this industry in India’s growing tech space.

Strong growth has been shown by the industry. This growth is driven by high demand for gadgets and electronic devices. A strong position is held by boAt in this market. The changing needs of tech users are being met by the brand.

According to a report by Statista, US $73.0 billion in revenue is expected to be made by the Indian consumer electronics industry in 2024. A yearly growth rate of 6.06% is predicted for the years 2024 to 2028. Big opportunities and growth are shown by this report.

boAt Founders & Team

Sameer Mehta

Sameer Mehta is known as the co-founder and Chief Product Officer (CPO) of boAt company. He is also called the Executive Director of Kores (India). His career was started at Redwood Interactive. That company was owned by him.

His schooling was completed at St. Xavier School, Mumbai. A bachelor’s degree in commerce was done by him at Narsee Monjee College of Commerce and Economics. Imagine Marketing Pvt. Ltd., the parent company of boAt, was also co-founded by Sameer.

Aman Gupta

Aman Gupta is known as the co-founder and Chief Marketing Officer (CMO) of boAt. A bachelor’s degree in commerce was completed by him at Delhi University. After that, he was enrolled at the Institute of Chartered Accountants of India.

An MBA in Finance and Strategy was also done by him at the Indian School of Business. Another MBA in General Management and Marketing was completed by him as an exchange student at the Kellogg School of Management, Northwestern University.

His career was started as an Assistant Manager at Citibank. Later, he was made the co-founder and CEO of Advanced Telemedia Pvt. Ltd.

Then, he was hired by KPMG as a Senior Management Consultant. A position of Sales Director was also given to him at HARMAN International. In 2016, the boAt company was co-founded by him along with Sameer.

Imagine Marketing India was also co-founded by him. This company became the parent of boAt. He was seen as a judge on Shark Tank India in Season 1, Season 2, and Season 3. He will also be seen in Season 4. In 2023, he was the first entrepreneur to walk the red carpet at Cannes.

boAt Startup Story

The history of the boAt company is shown as a story of fast growth since it was started in 2016 by Aman Gupta and Sameer Mehta. Aman Gupta’s life was shaped by his birth and childhood in Delhi.

The popular brand boAt was founded by him. His hard work and strong will were clearly shown in this journey.

At first, he was told by his father to become a chartered accountant. But Aman always wanted to start a business. Before boAt was started, five other businesses were tried by him. But all of them failed.

The big change in his business life was seen when boAt was started by him at the age of 36. His love for lifestyle products for young people pushed him to build this brand.

Past mistakes were remembered by him, and a problem was noticed, too much focus was given only to starting businesses, and other important things were missed.

boAt was started with a goal to give stylish, low-cost, and good-quality audio products to the tech-loving people of India. The company was started with about Rs 30 lakh, which was given by the founders themselves.

In the beginning, only cables were made and sold. But soon, the direction of the company was changed.

Audio products and accessories were sold by boAt with a focus on style and youth. The millennial market was successfully reached by the company.

By 2020, more than 800,000 customers were served by boAt. This was a big success after its small beginning. Aman Gupta’s efforts and lessons from failure helped boAt become a very successful company.

boAt Challenges

In the beginning, many big problems were faced by boAt. It was very hard for Chinese manufacturers to be convinced to make products in small quantities. A very important moment was reached.

The boAt team, who were busy with product and packaging design, made requests to the manufacturers. They were told, “Please help us now. Bigger orders will be given later.”

The products were sent to the Indian company. Only a small number of items were kept in stock. The distribution was handled by Amazon.

Before the brand was officially launched in 2016, boAt was used as a distributor for an international audio brand called House of Marley.

This was done from 2014 to 2016. In the early days, funding was done by the founders themselves. About Rs 30 lakh was used. Many money problems were faced, but they were overcome with great effort.

Even with a small start, more problems were faced in the very tough market. The company had to make stylish products at low prices.

This was very difficult because many other strong brands were already in the market.

But all challenges were faced bravely by boAt. New audio solutions were given to customers. This strong effort helped boAt become successful in the tech world.

boAt Growth

Phenomenal growth has been experienced by boAt. Its products have been placed in big retail stores like Croma, Myntra, Amazon, Paytm, and Flipkart. This growth has been shown by the strong and reliable performance of boAt products. Many customers have been attracted because of this.

Innovation and quick response to customer needs have been focused on by boAt. Because of this, boAt has been made an important company in the audio technology industry. Many big achievements and praise have been received by the brand.

• A big customer group of over 3 million people has been built by boAt. These customers are called ‘boAtheads’.
• It is said that one new ‘boAthead’ is added every 3 minutes.
• Four products are sold every minute, and more than 6,000 are sold each day (as reported in 2022).
• In December 2020, boAt was named the 5th largest wearables brand in the world.
• In Q3 2023, boAt was reported by IDC to be the 2nd-largest wearable brand, ahead of Xiaomi and Samsung, and just behind Apple.

List of boAt Products

Various products have been launched by boAt. Some of the prominent products are:

Stream Edition

Stream edition audio products, including a neckband, headphones, and TWS earbuds, were launched in India by boAt in partnership with Netflix in December 2022.

StanceOS

In April 2023, StanceOS was introduced by boAt and StanceBeam, a leading sports technology start-up. Advanced smart sensors and sports motion-detecting AI technology were included in smartwatches.

Dolby-powered neckband

The Nirvana 525 ANC was formally introduced by boAt and Dolby in June 2023.

Kids Wireless headphones

The Rockid Rush, a line of wireless Bluetooth headphones for kids, was introduced by boAt in August 2023. The limited-edition Bluetooth headphones include a 10-hour battery life, 30-mm drivers, and an 85 dB sound limit.

Airdopes

The Airdopes Flex 454 ANC was introduced by boAt as a new addition to the Airdopes series in India in September 2023. These cost less than Rs 2,000 and include ANC, up to 60 hours of playback time, and other capabilities.

boAt Awards & Achievements

boAt has been awarded and recognized by many organizations.

• The Celebrity Creator of the Year award was given to Gupta at the first National Creators Award in 2024.
• The title of e4m D2C Tycoon of the Year 2023 was given to Aman Gupta, the Chief Marketing Officer and co-founder of boAt.
• Gupta was named Entrepreneur of the Year in 2020 and was included in the Businessworld 40 Under 40 Achievers list.
• The Businessworld Young Entrepreneur Award was received by Aman Gupta in 2019.

boAt FAQS

What products are sold by boAt?

Various products are sold by boAt, including wireless speakers, headphones, earphones, and smartwatches.

When was boAt founded?

boAt was founded in 2016 by Aman Gupta and Sameer Mehta.

Who is the Chief Marketing Officer of boAt?

Aman Gupta is known as the Chief Marketing Officer (CMO) of boAt.

Where can boAt products be bought?

boAt products can be bought from big stores like Croma, Myntra, Amazon, and Flipkart.

What special awards has boAt received?

boAt has received many awards, including the e4m D2C Tycoon of the Year 2023.

What was boAt’s first product?

The first product made by boAt was cables.

How many customers does boAt have?

boAt has more than 3 million customers, called ‘boAtheads.’

How many products are sold by boAt each day?

Over 6,000 products are sold each day by boAt.

What challenges did boAt face in the beginning?

In the beginning, boAt faced problems like funding and convincing manufacturers to make products in small quantities.

When did boAt become the 2nd-largest wearable brand?

In Q3 2023, boAt was reported to be the 2nd-largest wearable brand, just behind Apple.